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namesnake logo

Course: Foundations of Product Realization

Assignment: Design & prototype a logo of your initials.

For this project, I knew I wanted to create a logo of my initials that would combine minimalist and elegant design with a more playful and energetic approach in order to encapsulate the different aspects of my own personality. Beyond that, I wanted to create a design which would pay homage to my own namesake, my Great Grandfather Max Stern.

I started with sketching a number of possible designs before I ultimately decided to work with the weaving-style, snakey logo. For the final product, I laser-cut a physical version of my prototype as well as generated a graphic design file on Adobe Illustrator.

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