During the summer of 2018, I worked as a UX Design & Brand Intern at the Noodle Companies, an EdTech Startup in New York City. Working on the tech services team, I spent the summer creating a comprehensive company brand book and style guide to establish a cohesive brand identity across all five Noodle Companies.
Content included in-depth branding and style guidelines such as Noodle colors, fonts, web components, imagery usage, iconography, spacing, and general design principles. In addition to this, I created wireframes, user flows, and mockups for web features such as employee on-boarding, an online degree-finder, and university landing pages.
Additionally, I worked 1:1 with each of the companies’ CEO’s to create strong investor pitch decks for their series B funding round.